Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
In the fast-moving world of digital marketing, very few strategists have carved out get more info a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde has established himself as a widely respected PR expert who assists companies build authority, dominate search rankings, and get featured on more than 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's professional journey took several unexpected turns. With educational credentials from institutions including Michigan Ross, he launched his professional life in retail operations — overseeing large-scale retail operations, leading multiple store locations, and eventually managing operations across two national retail companies.
But the entrepreneurial spirit was always there. With a team of partners, he launched a national service provider, exited successfully, started another, then settled in Cleveland, Ohio, where he grew a business across five states — and sold that business as well. In the midst of all this that he became captivated by digital marketing.
What The News Guy Brings to the Table
Now, Rohde leads 38 Digital Market, a digital marketing agency operating out of Chagrin Falls, Ohio. Under the banner of "The News Guy," he offers a comprehensive suite of services engineered to generate measurable outcomes for businesses.
At the heart of his business is press release distribution, publishing content across high-authority publications like AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde also provides high-profile article placements on leading publications, SEO and local SEO services, white-hat link building campaigns, and PPC advertising.
A Forward-Thinking Approach to AI and PR
One area where Rohde is particularly innovative is his pioneering approach to AI search visibility. He positions press releases as a form of AI prompt engineering — allowing companies to control what AI tools including Google AI Overviews, ChatGPT, and Perplexity communicate about a given brand. This innovative strategy gives businesses a competitive edge in today's shifting digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's reach goes much further than just his marketing services. He hosts two podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series featuring entrepreneurs and small business owners.
As a sought-after speaker, Rohde has presented at major events across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to several well-known shows including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde boasts IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both behind the camera and in the boardroom.
Why Businesses Trust Randy Rohde
In his own copyright: "Visibility without credibility is a missed opportunity." For companies seeking to strengthen their digital presence, improve their visibility online, and stay ahead of the curve, Randy Rohde and The News Guy provide a strategic advantage.